Yuba County

• Educational outreach efforts related to the retail environment have educated Yuba county residents on how tobacco companies continue to target youth and disadvantaged populations through appealing flavors and cheap prices.
• Local survey results show that nearly 60% of community members would support a ban on the sale of all flavored tobacco products including menthol.
• Although there has been a decrease in adult smoking rates, Yuba County still has the highest adult smoking rates in the state

Statewide

• All CVS pharmacies and the Raley’s supermarket chain stopped selling tobacco altogether.
• In 2016, two new state laws became effective that changed how stores sell tobacco. One increased the legal age to sale for tobacco products from 18 to 21. The other required e-cigarettes to be treated the same as a tobacco product, closing a loophole.
• On November 8, 2016, California voters overwhelming approved Proposition 56, which added a $2 tax on cigarettes, and an equivalent rate on other tobacco products and e-cigarettes.
• By 2014, all of the Big Tobacco companies jumped into the e-cigarette business, pouring tens of millions into advertising. And, a lot more stores, 2 out of 3, are selling e-cigarettes in California today than three years ago.