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The Healthy Stores for a Healthy Community campaign is a statewide collaboration between tobacco use prevention, nutrition and alcohol prevention partners.

The goal is to improve the health of Californians through changes in community stores and to educate people how in-store product marketing influences consumption of unhealthy products.

Flavors: Real California teens talk about vaping.

Real California teens talk about their real experiences with vaping. If you think adults are the only ones getting hooked on vaping, it's time to WAKE UP.

What's Changed in California?

Check out some of the changes that happened in California between the 2013 and 2016 Healthy Stores for a Healthy Community surveys.

  • All CVS pharmacies and the Raley’s supermarket chain stopped selling tobacco altogether.
  • In 2016, two new state laws became effective that changed how stores sell tobacco. One increased the legal age to sale for tobacco products from 18 to 21. The other required e-cigarettes to be treated the same as a tobacco product, closing a loophole.
  • On November 8, 2016, California voters overwhelming approved Proposition 56, which added a $2 tax on cigarettes, and an equivalent rate on other tobacco products and e-cigarettes.
  • By 2014, all of the Big Tobacco companies jumped into the e-cigarette business, pouring tens of millions into advertising. And, a lot more stores, 2 out of 3, are selling e-cigarettes in California today than three years ago.

Kids and the Tobacco Predator

Multiple kids handling, playing with and sniffing various tobacco products, including e-cigarettes, cigarillos, and smokeless tobacco products. The children are not told the products are tobacco products, so their reactions are genuine and unscripted.

Antonio's Walk to School

The availability and promotion of tobacco products in stores in our communities impact our kids and increase the likelihood that they will start to smoke.

Sweep the slider over the image to see a real California store in Solano County that got a store front makeover.

BEFORE AFTER

Community Store Owner Interview

Owner talks about making his store healthier.

Our Partners

Below is a list of our community-based Healthy Stores for a Healthy Community public health partners.

  • Alameda County Health Care Services Agency, Public Health Department
  • Alpine County Health and Human Services
  • Amador County Health and Human Services
  • American Lung Association of California
  • Butte County Department of Public Health
  • Calaveras County Public Health Department
  • California Health Collaborative ‐ Fresno
  • City of Berkeley, Public Health Division
  • Colusa County Health Department
  • Contra Costa Health Services
  • Del Norte County Department of Health and Human Services
  • El Dorado County Tobacco Use Prevention Program
  • Fresno County Department of Public Health
  • Glenn County Health Services
  • Humboldt County Department of Health and Human Services, Public Health Branch
  • Imperial County Public Health Department
  • Inyo County Health & Human Services
  • Kern County Department of Public Health
  • Kings County Department of Public Health
  • Lake County Department of Health Services
  • Lassen County Public Health Department
  • Long Beach City Department of Health and Human Services
  • Los Angeles County Department of Health Services
  • Madera County Department of Public Health
  • Marin County Department of Health and Human Services, Division of Alcohol, Drug and Tobacco Programs
  • Mariposa County Public Health Department
  • Mendocino County Health & Human Services Agency, Public Health Branch
  • Modoc Public Health Department
  • Mono County Health & Human Services
  • Monterey County Health Department
  • Napa County Health and Human Services
  • Nevada County Community Health
  • Orange County Health Care Agency
  • Pasadena City Public Health Department
  • Placer County Health & Human Services
  • Plumas County Public Health Agency
  • Riverside County Department of Mental Health, Riverside County Alcohol Prevention
  • Riverside County Department of Public Health
  • Sacramento County Department of Health and Human Services
  • San Benito County Health Department
  • San Bernardino County Department of Public Health
  • San Diego County Health and Human Services Agency
  • San Francisco Department of Public Health
  • San Joaquin County Public Health Services
  • San Luis Obispo Public Health Department
  • San Mateo County Health Department
  • Santa Barbara County Public Health Department
  • Santa Clara County Public Health Department
  • Santa Cruz County Health Services Agency
  • Shasta County Health & Human Services Agency, Public Health Branch
  • Sierra County Human Service
  • Siskiyou County Department of Public Health
  • Solano County Health and Social Services
  • Sonoma County Department of Health Services
  • Stanislaus County Health Services Agency
  • Sutter County Health & Human Services
  • Tehama County Health Services Agency
  • Trinity County Health and Human Services
  • Tulare County Health and Human Services Agency
  • Tuolumne County Public Health Department
  • Ventura County Public Health Services
  • Yolo County Health Department
  • Yuba County Health Services Department

Take Action

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Get Involved

View downloadable resources for this campaign by county.

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